Power has shifted to customers, and we have to accept it. Right?
Today, your customers, like mine, are much better informed than ever before.
Are you really listening to your customers and giving them what they really want?
Trust me when I tell you that most of the time, you’re not.
What’s happening there? In this multichannel world?
“Traditional digital marketing no longer works, and 20% of consumers would boycott a brand because of excessive ads.” [Statistic on Adblocking usage in the world]
The consumers expect more, but not more ads; they want more exciting content, transparency, value, and inspiration. Consumers need to trust, and people believe other people: “Ninety-two percent of consumers turn to people they know for referrals above any other source” [Cit.”Love It Or Hate It: Influencer Marketing Works” by Daniel Newman, Forbes].
So, what can we do to reach our audience? Invest in good content and build trusting relationships. Content Marketing and, Today more than ever, Influencer marketing.
Do you want to know more about influencer marketing?
Learn More IM on my page and download the report on the state dell’influencer marketing in Italy.